Extraordinarily Effective Web Strategies

What does that mean? It means a page that conveys your message, attracts visitors, shows up in search engines, and fits the personality of your business. It's not about glamour and glitz. Bold fancy pages have a place, but are they right for you? They can take so long to load that they chase away the people you are trying to attract. Many organizations realize that a web presence is necessary today.

A web site adds a level of viability to a business --- it makes it real. If you doubt that, consider the salesperson that comes in to see you and after convincing you their widgets are worth considering, you get their business card and see that their email is widgets(at)comcast.net ... don't you immediately think it's a home business running on a shoestring budget?

A web site is no longer an option, it's a requirement. Potential customers will use your web site to check you out and measure you against the competition. A web site needs to match the personality of your business. An artist requires a very different web presence than a construction company. The target audience expects different things.

Consider your purpose

Build yourself a list of basic requirements for your website:

  • Clean and inviting
  • Easy to navigate
  • Informative
  • Up to date
  • Current

Consider your customers and your competition.  

Now is the time!

During the previous economic downturn, the Web went out of vogue with the dot-com bust, and many companies stopped investing in their online strategies.

Now is not the time to cut online marketing spending. The online presence is growing, and the Web has become an integral part of the buying process both in Business-to-Consumer (B2C) and Business-to-Business (B2B) organizations.

The Web is also a cost-effective way to reach customers, and one of the easiest channels in which to measure marketing ROI.

"You only find out who's swimming naked when the tide goes out." The famous Warren Buffett quote has been used more than once in reference to the fate awaiting many businesses in today's economic crisis.  Don't be left standing alone in the shallows while your competition is surfing the big waves!

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