Shapes and Pages – Extraordinarily Effective Web Strategies

CRM vendors pitch their software with great enthusiasm, rightfully claiming that CRM is a must-have in a troubled economy. But beyond all the hype, are CRM providers themselves using CRM to tend to their customers’ needs? SugarCRM uses its product in sales exactly the same way its customers do, but expands usage beyond some of its clients? self-imposed boundaries. ‘We leverage the entire SugarCRM suite to our support team, our IT team (in project management), our PR team, our HR team. Everyone from our receptionist to our CEO uses Sugar everyday.’

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