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10 Ways to Smoothly Integrate CRM

February 28th, 2008 · No Comments · Customer Relationship Mangement

?Start small,? advised Martin Schneider, senior manager of product marketing at SugarCRM Inc., a Cupertino, Calif. provider of open-source CRM solutions. ?When large enterprises try to fuse all of their systems ? with varying code strings and proprietary APIs ? that is a recipe for failure. Quick wins and smaller, manageable projects will make success far more likely.
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